Ultra Violet – Pantone® Colour of the Year 2018

10. 07. 2018

The colour-savvy Pantone Color institute forecasted the shade of Ultra Violet to be the symbol of 2018.

We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue based purple hat takes our awareness and potential to a higher level. From exploring new technology and the greater galaxy, to artistic expression und spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come”   – Leatrice Eiseman, Executive Director of the Pantone Color Institute

Who decides this and how? Pantone Color Institute is considered to be the primary source of color information, utilizing their knowledge to create brand color identities by analysing a color and determining its psychological and emotional impact on the human mind. Since 2000, the organisation assesses and debates, in cooperation with various international color standard groups; which color’s facets reflect the essence of the current year. This shade of purple is characterized as enigmatic and thought-provoking, referring to mystery of the infinite cosmos, but also; the unconventionality of artistic genius – such as David Bowie and Jimi Hendrix who used the shades to express the unique aspects of their personalities.

PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future” – Pantone®

In honour of the Pantone Colour Institute’s yearly tradition of choosing a colour that captures the spirit of the momentary zeitgeist, we selected five of our favourite Ultra Violet pieces.

 



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